Marketing Analytics · Fractional · Async
Most marketing teams are spending real money with no real idea what's working. I help you build the measurement infrastructure to find out: holdout testing, dashboards, audience pipelines, and the strategy to use them.
Creators Reached
7M+
Holdout Lift Measured
∞×
Targeting Universe
40M+
The Problem
01
You're spending on marketing but can't prove it's working
Last-click attribution tells you what converted, not what caused the conversion. There's a difference.
02
Your dashboards show activity, not impact
Impressions, clicks, CPMs: none of these tell you if your marketing is actually moving the needle.
03
You don't have a data scientist, and you don't need a full-time one
What you need is someone who can build the infrastructure once, properly, so your team can run with it.
04
Your targeting audience is a gut call, not a strategy
Without proper audience pipelines, you're either over-targeting or leaving reach on the table. Usually both.
Who I Am
I'm a marketing data scientist who led Facebook in-app strategy for Meta's Creator Marketing team, owning measurement infrastructure, holdout experiments, and audience pipelines at scale. I've reached 7M+ creators through in-app notifications and built the dashboards that told us what was actually working.
Now I work with a small number of marketing teams who are serious about measurement, helping them build the infrastructure to make better decisions, faster.
7M+
Creators via in-app
40M+
Targeting universe
8M+
Via house ads
∞→hrs
Days to hours via AI
Engagement Options
Two spots available per month. I work with teams who are serious about getting measurement right.
Tier One
$2,500
per month · async delivery
Tier Two
$5,000
per month · two workstreams
A note on founding rates: These are introductory prices for my first two clients. Standard rates move to $3,000 and $7,000/month once founding spots are filled. In exchange, I ask for honest feedback and a testimonial if you're happy with the work. Month-to-month. No lock-in. Cancel any time with 2 weeks notice.
How It Works
Step 01
Apply & Align
Send me a quick note about your team, your current measurement setup, and what you're trying to solve. I'll respond within 48 hours.
Step 02
Kickoff Audit
We start with a measurement audit. I map what you have, what's broken, and what to build first. This sets the roadmap.
Step 03
Async Delivery
Work happens async. Weekly Loom updates, Slack for Tier 2. You don't need to be in meetings. You need things to get built.
Step 04
Ship & Iterate
Each month closes with a delivered workstream and a clear view of what to tackle next. You keep everything we build.
FAQ
What counts as a "workstream"?
A workstream is one concrete deliverable: a holdout test designed and documented, a dashboard built, an audience pipeline built, an A/B test analyzed with recommendations. Specific, scoped, done.
What size companies do you work with?
Best fit is marketing teams spending $30K to $500K/month on paid channels who don't have a dedicated measurement person. Startup growth teams, DTC brands, and mid-size performance marketing teams.
Do I need a data team already?
No. That's often why you're here. I can work with basic data access and build from the ground up. You don't need existing infrastructure. That's often what I'm building.
How long do engagements run?
Month-to-month with 2 weeks notice to cancel. Most engagements run 3 to 6 months naturally as we work through the measurement roadmap. No lock-in, no minimum commitment.
Why founding rates?
I'm launching this practice and want to make sure I deliver real value before charging full price. Founding clients get a meaningful discount in exchange for honest feedback and a testimonial. Rates increase once founding spots are filled.